Our Story

The Wilson family own and operate the company that formulates and distributes White Diamond Detail Products. The brand started in 1999 in their home basement with one product – the metal polish – where bottles were filled by hand, one at a time. Since then, White Diamond has grown from a true grassroots approach, by going to truck and motorcycle trade shows, giving personal demonstrations to potential buyers. The company’s first retail outlet was the Iowa 80 Truckstop, the World’s Largest Truckstop, located in Walcott, Iowa.

Six years ago, the metal polish hit the shelves of major retailers and simultaneously three other products were born: Black Pearl Paint Protectant, Multi-Purpose Quick Detail, and Multi-Purpose Dressing. White Diamond Detail Products are proudly made in the heart of the Midwest with distribution across the United States and in select countries internationally.

In 2016, the White Diamond Detail Products team pitched the product line to Wal-Mart executives in Arkansas and were successful in gaining shelf space in the automotive departments of 2,400 Wal-Mart stores. They are also sold at the top auto product retailers –  Advance Auto Parts, Auto Zone, and O’Reilly Auto Parts.

But the people behind White Diamond Detail Products are not resting on their past success. Through their continuing efforts, and their growing ranks of loyal customers, White Diamond continues to grow, gaining recognition among car, truck, boat, and motorcycle enthusiasts as one of the top lines of detail products on the market.

White Diamond Detail Products Europe are based in the United Kingdom and are responsible for the distribution of products throughout all of Europe and further afield. Our New Custom Built Distribution Warehouse was opened in January 2019 in the beautiful Staffordshire Moorlands district. All products are distributed to our network of distributors and retailers. Our products continue to be in high demand, therefore we are constantly looking for further retail outlets throughout of the UK and Europe to stock our full range.

In January 2017 after many years of research and development we developed White Diamond High Shine Finishing Metal Polish which is only available to the European Market and then in March 2019 White Diamond Blue Pearl Polish was created. We continue to create products that we believe are at the forefront of the marketplace and completely unique.

If you are interested in becoming a stockist please email your company details to sales@whitediamondeu.com or alternatively telephone our offices on 01538 369238

Check out our good friend and loyal White Diamond Detail Products user Robert Barnette’s truck the Fat

“Shine Brightly with White Diamond”